Every new business starts because they feel that they have something great to offer. The optical industry is a tried and tested service and it has scarcely changed in the last 100 years. The arrival of high street chains of opticians opened up the market. Most people have realised that the deals and value being offered through effective marketing are not always available.
The people at OpticalRooms felt that the focus had shifted off the patient and great eye care and was instead firmly fixed on great sales and revenue. They have decided to rebel against this ethos and they want to place the focus back on the patient and the best service that they can give them. OpticalRooms have removed themselves from the high street and are based in Medical Centres as part of a primary health care provider team.
As members of the primary healthcare team they work alongside doctors every day in the area of ocular health. They provide screening and management of Glaucoma, Diabetes and Macular Degeneration, to name but a few, and also have relations with consultant ophthalmologists to facilitate easy referral for their patients when necessary. When they are suspicious of a condition, but are not convinced treatment is needed, they email detailed notes and imagery of their area of concern to their ophthalmologist colleagues asking their opinion prior to formalizing the referral. The ophthalmologist indicates whether or not they need to investigate further. This benefits both parties because it removes unnecessary patient referrals & it frees the consultant from examining patients which Opticalrooms can continue to monitor for him/her. The patient also benefits from this system because it eliminates the need to attend an appointment at the hospital which isn´t necessary, and it avoids time wasted when their name is added, unnecessarily, to a long waiting list.
Currently one of the Opticalrooms’ Dublin based optometrists, Sandra, works alongside Professor Colm O’Brien and his associates in the Mater Hospital, every Friday. This greatly advances her expertise in the area of Glaucoma while also nurturing the Opticalrooms relations with his team.
Because Opticalrooms are not based on the high street they have reduced their costs and by circumventing traditional channels and engaging with customers directly, they’re able to provide higher-quality customer focused service and pass additional savings on by offering great eyewear at a fraction of the going price. The price list is ‘a la carte’ - you only pay for what you need and all of their costs are clearly stated – there are no hidden costs. Opticalrooms are the first clinic based opticians in Ireland that continuously provide top class, award winning, eye care with the use of their latest and innovative state-of-the-art equipment and products. They have professional and competent Irish registered optometrists, who are knowledgeable experts when it comes to eye care, allowing their clients obtain exceptional customer satisfaction with excellent services from their experienced team and staff.
Another trail blazing advantage to the service is that all of their customers are given the option of having their own personal online account with their prescription details. They can use this account to order glasses, prescription sunglasses and contact lenses online, which can be delivered direct to their home or place of work saving precious time.
The great advantage about ordering from OpticalRooms is that they are a wholly Irish based company, so not only can they dispatch your order quickly, they can also give you the peace of mind that they can offer you personal service and backup, should you need it. They can guarantee that all of their products are genuine and their opticians are registered with the Association of Optometrists in Ireland.
Because they are certain that they have chosen the best products they are happy to announce that all our products come with:
In an effort to avoid any hidden costs at the checkout they are also offering Free Home Delivery on all of their products should you require it!
Hi, my name is Don Stack and I am the founder of Optical Rooms. I am a qualified Irish optometrist and a member of the Association of Optometrists in Ireland. I also completed a degree in Pharmacy in 1994. Because of my dual qualifications I have a broader understanding of the causes and treatments related to specific eye conditions and problems. I enjoy the clinical side of my business and I am constantly attending talks, lectures and courses on specialist eye care such as Dry Eye syndrome, Diabetes, Glaucoma, Macular Degeneration and other eye related diseases.
I owned several successful Opticians’ shops on busy high streets for almost 20 years. However, in 2012 I sold my practices and founded OpticalRooms. I was disappointed by how the optical industry was becoming more retail focused and less patient focused, yet I realised that it was necessary because of the large cost involved in having a practice on a busy high street. I decided to reduce costs and move away from the retail areas all of which allowed me to focus on what was important, the patient.
At Opticalrooms we specialise in different areas such as prescription contact lenses, sport frames, visual aids, products for the relief of Dry Eye syndrome etc.
We are always happy to advise individuals and groups on topics of interest and concern related to eye care and eye health. If you are a member of an organisation or group and you feel that a talk would be of benefit to members of your group please feel free to contact us to arrange it. The following are examples of topics of discussion that we are happy to give talks about:
At Opticalrooms we have a specialist Dry Eye clinic and, as previously mentioned, we also provide screening and management of Glaucoma, Diabetes and Macular Degeneration, to name but a few. We have listened to our patients and realise that Dry Eye is an area of discomfort and concern for so many people. We have patients that have suffered from Dry Eye condition for many years simply because they didn’t realise that there was a solution for their discomfort or because they were applying the incorrect treatment for their problem. We have done extensive studies into this field and have created our Dry Eye specialist clinic to address the numerous problems related to this. We are happy to work with Spectrum Thea Pharmaceuticals Limited who specialise in providing preservative-free ophthalmic products including user friendly options for Dry Eye, Lid Hygiene and Meibomian Gland Dysfunction along with a range of Eye Nutritionals to help protect vision. Spectrum Thea are dedicated to delivering innovative, high-quality products which support ophthalmic professionals to provide their customers and patients with the highest level of ophthalmic care.
The extensive Spectrum Thea range also covers a wide number of therapy areas relevant to ocular health, including prescription products for Glaucoma, Infection, Inflammation and Allergy as well as a range of cutting edge Surgical pharmaceuticals.
Théa was created in 1994 by Henri Chibert from a Research and Development company called Transphyto. In less than 10 years, the small start-up has become the leading independent ophthalmologic group in France as well as Europe and now occupies the 8th position worldwide among firms of its kind. Théa now sells its products in 60 countries, mainly in Europe through its 11 subsidiaries, in Africa, in Latin America and in Far East countries such as Japan and Korea. Théa’s head office, located in Clermont-Ferrand (central France), is the heart of the entire network of its 504 people of whom 201 are located in France.
Another of our optometrists, Liz Grennan, is also a member of the Association of Optometrists in Ireland. Liz has 20 years of experience in the industry and during this time she has established her respected reputation in the field of optometry. Liz has interests in specialist eye needs and pediatric eye care. She also has a broad knowledge of the spectrum of contact lenses available for patients. On a more personal note, Liz was a member of an ophthalmic team that provided eye care to athletes at the Special Olympics in Dublin.
As well as Don and Liz, all of our team at OpticalRooms strive to guarantee reliable optical services. We specialise in different areas such as prescription contact lenses, sport frames, visual aids, products for the relief of Dry Eye syndrome etc.
If you are after cost efficient optical services and products, you need look no further, OpticalRooms has a lot to offer. Why settle for less – we are the best!
Meridian Clinic, Blanchardstown
Hanover Medical Centre, 5 Lazer Lane, Dublin 2.
Monday to Thursday: 9am to 7.30pm
Friday: 9am to 5.30pm
Saturday: 10am to 12.30pm
Monday to Thursday: 8am to 7pm
Friday: 8am to 3pm
We accept both An Post One4All vouchers online and in our Clinics We also accept HSE vouchers for children’s glasses, call along to see the frames covered with this voucher or use the allowance towards a better frame.